Rotten Tomatoes recently surveyed the 600 new individually approved Tomatometer critics about their experiences over the past year. New critics are spotlighted on Rotten Tomatoes’ Tomatometer Critics home page at /critics, so that entertainment fans can discover new voices in criticism from a variety of backgrounds and platforms. We are especially proud to commit to another $100,000 grant in 2020 to support film festivals and industry initiatives that further inclusion in entertainment criticism.” “Rotten Tomatoes is connecting audiences with authentic, trusted information from professional critics and fellow fans, to help them discover entertainment and decide what to watch in theaters and at home,” said Paul Yanover, president of Fandango, Rotten Tomatoes’ parent company. “Significant advancements are happening across Rotten Tomatoes, from the team’s work to increase critic diversity in the Tomatometer to expanding consumer confidence with the new Verified Audience Score. Fifty-five percent of the new critics are women, 60 percent are freelancers, and 10 percent publish reviews on modern platforms including YouTube and podcasts. Rotten Tomatoes says it is also making meaningful progress in increasing ethnic diversity in the Tomatometer critics pool. Over the past year, Rotten Tomatoes has added more than 600 individually approved critics, whose film and TV reviews now count towards Tomatometer scores. One year ago, in August 2018, Rotten Tomatoes revamped the critics criteria for its popular Tomatometer movie and TV rating system with an increased focus on critics’ individual qualifications, allowing for more freelance critics to be accepted and those working with newer media platforms that go beyond the traditional written review. Los Angeles – August 28, 2019: Rotten Tomatoes, the movie and TV review aggregation site, announced today the results of several year-long initiatives to broaden and diversify the critical voices reflected in its Tomatometer rating system, as well as assist critics from underrepresented groups attend key film festivals and industry events.
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